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Word of Mouth Marketing

Word of Mouth Marketing: The Ostrich Factor

I had an interesting exchange a few days ago regarding social media and the power of word of mouth marketing. I was at my car dealership and one of their senior people was looking at a problem with my car. When he asked what I did for a living we started talking about social media. To set this up right, let me point out that this gent is a vet of the business, has seen a lot of changes and has tons of customer interaction and service experience. (more…)
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