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3 Ways Small Businesses Benefit From SEO and Social Media Marketing

As a small business owner, search engine optimization (SEO) and social media are essential for your digital marketing strategy. Still, 49 percent of small business owners aren't sure if their marketing is effective, while 59 percent haven't even established an online presence or website.[1][2] Outsourcing SEO and social media management revolutionizes your digital marketing. You can boost leads and sales, increase brand awareness and save cash. Here's how to do it.

1. Boost Leads and Sales

SEO is one of the most effective lead generation channels. It drives more consumers to your website -- something that accelerates sales. The higher your business appears on search engines like Google, the more sales you generate. There's loads of research that backs this up. Between 70 and 80 percent of internet users ignore paid ads on search engines and focus on organic results, for example, while 75 percent never scroll past the first page of search results.[3]

Outsourcing SEO to a third party improves search rankings so you can attract more people to your web pages. Choose an SEO specialist who helps you achieve a number-one ranking on the search engines.

Social media is also effective for lead generation. Websites like Facebook, Twitter and Instagram generate millions of users every single day. In fact, one-third of the global population is expected to use social media by the year 2020.[4] Outsourcing your social media marketing to a reputable firm will help you target more of these lucrative leads.

2. Increase Brand Awareness

SEO and social media are great ways to increase brand awareness. As a result, more people are exposed to your products and services online, which leads to higher sales. Brand awareness is important for all small businesses. Consumers attribute 45 percent of your brand's image to what your company says and how it says it.[5]

Only digital marketing specialists can increase the visibility of your brand properly. These experts use a wide range of SEO techniques -- think meta descriptions, titles, keywords and so forth -- that increase your search rankings and expose your brand to a whole new audience. They also improve brand recognition and customer engagement through your social media pages.

3. Save Cash

SEO and social media are cheaper than other types of digital marketing. If you lack the bulging marketing budget of a big company, these simple methods provide you with a significant return on your investment. A successful pay-per-click (PPC) campaign, for example, can run into the thousands of dollars. Social media marketing, on the other hand, is much more cost effective. Updating your Twitter or Facebook page on a regular basis won't cost you anything, and you can engage with customers wherever you are in the world.

Just 32 percent of small companies currently use social media marketing, while only 17 percent spend money on SEO.[6] Small businesses that do invest in these marketing methods, however, save more money in the long run. Outsource your SEO and social media to a third company and reap even more rewards. Digital marketing experts can target more customers and move them through the sales funnel.

If you still haven't invested in SEO and social media, now's a good time as any. Outsourcing these services could save you money, generate more sales and increase online visibility. Hire a digital marketing specialist today and change the way you market your small business online.

Sources:

[1] https://www.linkedin.com/pulse/better-days-here-small-businesses-oyinkansola-awolo

[2] https://www.godaddy.com/garage/wp-content/uploads/2015/09/GoDaddy-Global-Small-Business-Report-2015.pdf

[3] https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/

[4] https://www.statista.com/topics/1164/social-networks/

[5] https://www.bopdesign.com/bop-blog/2015/10/15-crazy-branding-stats/

[6] https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics

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