Tweet Tips: 12 Ways to Tweet the Same Thing

Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention with your tweets. Be creative with your tweets and mix it up! As with subject lines, a little originality and creativity can really make your tweets stand out. (more…)
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Word of Mouth Marketing: The Ostrich Factor

I had an interesting exchange a few days ago regarding social media and the power of word of mouth marketing. I was at my car dealership and one of their senior people was looking at a problem with my car. When he asked what I did for a living we started talking about social media. To set this up right, let me point out that this gent is a vet of the business, has seen a lot of changes and has tons of customer interaction and service experience. (more…)
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Is Implementation More Important than Invention?

After inventing the light bulb, Edison faced a monumental hurdle. What good is a light bulb to homes without electricity? What was the greater feat, his invention or the establishment of the supporting technologies and infrastructure that made it useful? For centuries, man contemplated "flying machines". During the Renaissance, Leonardo DaVinci sketched designs for several, but none ever left the ground. Burned indelibly into our memories as the fathers of flight, the Wright brothers finally...
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