As I was talking to a local business owner recently, he declared that he was #1 on Google” for his search term in Asheville, North Carolina. Skeptical, I checked…and he was right! Even more impressive is that he did it without a big-budget website. It looked suspiciously like a build-it-yourself site. And while the site may not look pretty, it had good SEO Juice (Search Engine Optimization).
Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention with your tweets. Be creative with your tweets and mix it up! As with subject lines, a little originality and creativity can really make your tweets stand out.
I had an interesting exchange a few days ago regarding social media and the power of word of mouth marketing. I was at my car dealership and one of their senior people was looking at a problem with my car. When he asked what I did for a living we started talking about social media. To set this up right, let me point out that this gent is a vet of the business, has seen a lot of changes and has tons of customer interaction and service experience.
The single most important element of your internet marketing copy is the headline. Take away practically everything else and you can still manage a sale (if the headline’s good enough and you have a strong enough call to action). But take away the headline and your chances for any success are about zero.
A very close friend of mine recently became a licensed realtor. As is often the case for new business owners, she was struggling to develop a cohesive marketing strategy. Erin called one evening & asked for my help in putting together her real estate marketing plan. We spent well over a month on the project – and, of course, continue to tweak as needed. I decided to write this article to highlight a few of my key takeaways.