3 Ways Small Businesses Benefit From SEO and Social Media Marketing

3 Ways Small Businesses Benefit From SEO & SMM
As a small business owner, search engine optimization (SEO) and social media are essential for your digital marketing strategy. Still, 49 percent of small business owners aren't sure if their marketing is effective, while 59 percent haven't even established an online presence or website.[1][2] Outsourcing SEO and social media management revolutionizes your digital marketing. You can boost leads and sales, increase brand awareness and save cash. Here's how to do it. (more…)
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Email vs Social: Channels Aren’t Social, Humans Are

Email vs Social
The discussion regarding email and social and which one is the better channel (email is dead yada yada) is getting rather tedious. What makes this entire debate really frustrating is that it’s completely worthless in the larger scope. Oh sure, email marketers feel compelled to douse any suggestion that email is dying in order to reassure clients that they should still be spending with them, but other than that, what’s the point? (more…)
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