After inventing the light bulb, Edison faced a monumental hurdle. What good is a light bulb to homes without electricity? What was the greater feat, his invention or the establishment of the supporting technologies and infrastructure that made it useful? For centuries, man contemplated “flying machines”. During the Renaissance, Leonardo DaVinci sketched designs for several, […]
The use of social media is growing at an astronomical rate. With Facebook floating on the stock exchange at a mind boggling $104 billion, many naysayers predict a bubble. However, there is no denying the power of social media and the impact that it can have on the business of marketing.