Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention […]
I had an interesting exchange a few days ago regarding social media and the power of word of mouth marketing. I was at my car dealership and one of their senior people was looking at a problem with my car. When he asked what I did for a living we started talking about social media. […]
The single most important element of your internet marketing copy is the headline. Take away practically everything else and you can still manage a sale (if the headline’s good enough and you have a strong enough call to action). But take away the headline and your chances for any success are about zero.
A very close friend of mine recently became a licensed realtor. As is often the case for new business owners, she was struggling to develop a cohesive marketing strategy. Erin called one evening & asked for my help in putting together her real estate marketing plan. We spent well over a month on the project […]
The use of social media is growing at an astronomical rate. With Facebook floating on the stock exchange at a mind boggling $104 billion, many naysayers predict a bubble. However, there is no denying the power of social media and the impact that it can have on the business of marketing.